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Ever since the first time I gained access to a home computer on the cusp of the new millennium, I have been enthralled with technology, thus I am always excited to see minorities occupying the tech space. Brian Gerrard<\/strong>\u2014most widely known for co-founding increasingly popular Bae App<\/a>\u2014is a young man cementing his mark within the tech arena and aspiring to do so with each idea, marketing campaign, and app he pushes to the culture.<\/p>\n As a University of Virginia alumnus, Brian and I conversed over the phone about elements of his \u00a0life, his journey, his [graytness], his motivations, and words of wisdom, resulting in a 5-minute<\/em> \u00a0inspirational boost to \u201cmake your good, GRAYT!\u201d<\/p>\n Commencing the conversation, Brian and I discussed what compelled him to pursue app creation & development.<\/p>\n INTRODCTION:<\/u><\/strong><\/p>\n After reaching a breaking point in corporate America, Brian exclaimed that he could not accept simply being a \u201ccog in someone else\u2019s wheel.\u201d Brian further shared that he realized, \u201cthat the path that I [was] on, would never get me what I wanted because it was someone else\u2019s path.\u201d This moment of discontent and purpose discovery led to his revelation that app creation & development is his exciting way of bringing an idea to life and to people\u2014possibly millions of people.<\/p>\n JOURNEY:<\/u><\/strong><\/p>\n Bringing an idea to life is exactly what Brian and his brother, Justin Gerrard and Jordan Kunzika, did when they created the Bae App and inaugrally launched it at Howard in 2014. Expounding upon the impact of their successful launch, Brian shared that with only $100.00 of online marketing dollars expended, his Bae App defied the odds and surpassed 15,000 downloads in one month (where Brian reports two-thrids of all apps take an entire year to reach its 1000th user). This particular success story elevated the importance of “structure” into Brian\u2019s business journey, as he gained exposure to starting up businesses and experiencing the acquisition of a business<\/p>\n Brian equates\u00a0the necessary components of a car to the necessary characteristics when pursuing app development or entrepreneurial aspirations, highlighting the importance of the engine, the wheels, and the driver<\/p>\n GRAYTNESS:<\/u><\/strong><\/p>\n After conversing on the seriousness and significance of confidence when starting something new, Brian and I then discussed what distinguishes himself among other app creators and tech entrepreneurs. That factor being his \u201cappetite for learning,\u201d sharing that the major key is to \u201cseek out what you don\u2019t know\u201d<\/p>\n Within the immensely creative tech sector, Brian humbly acknowledges the notion that when in such a sector an individual has \u201cthe opportunity to become a thought leader, affirm[ing] ideas as truths.\u201d<\/p>\n Considering that one does not automatically become a thought leader and that such is an evolving process, Brian shares\u00a0 the importance of patience and progressiveness, a strong network of trustworthy advisors, and an openness to how you\u2019re thinking about things, as the \u201cbest strategic ideas are where you least likely expect them.\u201d<\/p>\n In reflecting on the three routine practices significant in staying relevant while staying in alignment with his purpose,Brian acknowledges that\u00a0he strives to implement a strict regimen at the beginning of his day and at the end of his day\u2014acknowledging, \u201cHow you begin and how you end will determine what happens in the middle.\u201d<\/p>\n Among \u00a0his three common practices, Brian strives to: exercise & stretch in the morning, eat healthily, and appease his intellectual curiosity\u2014whether it be through reading or writing as a contributor for LinkedIn\u2019s media portal<\/a> and other platforms.<\/p>\n EFFORTS & ETHICS<\/u><\/strong><\/p>\n Finding the perfect dating app can be difficult in the sea of countless apps in the App Store & subsequently staying relevant can be even more difficult; nevertheless, Brian is pushing the message that \u201cgoing extremely niche\u201d is the route to currently embrace. Particular for the Bae App, Brian and his team strived to curve a niche by catering to the Black millennials, from Black millennial creators; provoking relation and connectivity to the brand.<\/p>\n\n
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