As a marketing and design enthusiast, a stellar campaign accompanied by phenomenal artwork peaks my interest and attention. Scheduled for release on September 4, 2012, [Lecrae] plans to release his 5th studio album, Gravity. With plans to surely lift us up, versus way us down, with his music, I am currently pleased with the campaign and its artwork.
Honestly, in the Gospel arena, campaigns and promotional efforts are often lackluster. However, with Reach Records and Lecrae’s upcoming release, the I am excited for marketing and campaigning in the Gospel arena.
For any respective artist, I completely respect a project when the artwork is GRAYT and presented with quality. That’s why Lecrae’s Gravity project is classifed as [GRAYT ART]. Get into the teaser for the project, below:
